The heritage and history of a longtime gold holding has helped to cement families, empires, and nations. Just as a nations’ gold reserve serves as backing to its currency, a family holding of gold assembled during times of prosperity can be passed down to trusted family members and held for the potential benefit of anyone in the family.

Ideally, this family holding of gold is quietly and privately held, and never disturbed as it passes from generation to generation. In fact, no other form of wealth, be it currency, stocks, bonds, or funds, can be so passively held with no thought of loss whatsoever. Only gold survives any potential downturn or upheaval, and only gold is the absolute permanent store of value that weathers all storms.

A gold holding is the ultimate form of “old money.” It is not money at work, invested, or out on interest. It is money itself, made physical and permanent. Gold is one of the few certainties in this world – a no-maintenance form of wealth that lasts forever.

Once the decision and commitment to gold is made, it becomes an established part of the family finances, and is not to be casually disturbed. From that point on, there arises a strong family obligation to future generations – and that obligation is “Don’t sell the gold!” Gold itself, brilliant, beautiful, compels its owner not to let it go.

Properly done, the acquisition of gold becomes a permanent form of family insurance, its stewardship passing from generation to generation.